External stakeholders are essential assets that often are needed while managing critical events. Your stakeholders could be various public services, police departments, insurance companies, customers, media agencies, or service providers. By collaborating with external stakeholders, you can mitigate the effect of a critical event, save time, money, and in some cases, save lives! There is a need for an effective tool to facilitate two-way communication and information sharing during critical events.
There is no doubt that every organization requires an “effective” approach to manage a crisis. But do you have the right tools to do this effectively? Does it share the right information with the correct parties? Is it comprehensive enough to bring external and internal people together during critical events?