Business Development Switzerland
The market for software and IT services has become global. Expansion into new markets can do wonders for your business success. The globalisation of sales markets is a particular challenge for medium-sized and smaller IT solution and service providers. Not every company can push ahead with expansion in all regions and be present everywhere by itself. It can be difficult for a company to justify the investment required to set up a subsidiary in foreign jurisdictions and then accept a three-year start-up phase until it… hopefully… reaches break-even.
As you work to expand your business internationally, the number of variables and new unknowns increases. Stepping into new markets requires patience, sustainability and above all professional management. The way you choose to enter a new market, whose conditions and structures you hardly know, is crucial. You must be sensitive to local requirements and really want to stay on site. Every country and every industrial sector is different, and that is why experienced business development experts are needed to recognise and adapt to these differences.
The surest way to success is detailed knowledge of the Swiss market, target customer segments and distribution channels, combined with creative marketing and sales concepts adapted to the local culture and business style of Switzerland. That is what we offer.