Evaluation Market-Entry Switzerland
The global economy is continually changing, with new sales markets emerging which offer great opportunities. Access to international markets is the key to success in a constantly evolving economy.
Despite the Internet, it is still anything but easy to sell your business software abroad. Many questions and uncertainties accompany the attempt to establish your own business internationally. The two crucial questions at the beginning are: Is our IT solution or service attractive to the Swiss market and what is the customer potential?
We prefer a more deliberate approach to a sales territory by making decisions based on facts and customer feedback, rather than the paper-based business case approach. The best strategy is to ask potential customers in a pilot project. This pilot is a lean approach that is very results-oriented.